
Hi, I'm Willis

I'm a Web Accessibility Lead and UX Developer based in Leeds, UK

Skills
Front End Web Development
Currently employed as UX Developer & Web Accessibility Lead, with 5+ years of professional experience.
Main skills






UX Design
I have a strong UX Design background, with 5+ years of professional experience in various UX (and related) roles.
Main skills
- UI Design
- User Research
- UX Principles
- Wireframing & Prototyping
- A/B Testing
- Data & Analytics
- Adobe XD, Adobe Photoshop, Figma
Web Accessibility
I have specialised in and advocated for Web Accessibility throughout my career as a Developer, as it is a cause that is incredibly important to me.
Main skills
- Accessible-needs user research
- Leading in-house training
- Production of guides & documentation
- W3C WCAGs fluency
- Accessible development techniques & design patterns
Certifications
Advanced React
Meta
React Basics
Meta
Programming with JavaScript
Meta
Introduction to Web Accessibility
W3C
AgilePM® Foundation
APMG
Foundations of User Experience (UX) Design
Meta
Career & Education

UX Developer & Web Accessibility Lead
Current role since March 2025Promoted into a new role, formally recognising me as TopCashback's Web Accessibility Lead and subject matter expert.

UX Developer
Feb 2022 – Mar 2025Returned to TopCashback after a previous successful year as a UX Design Intern. Currently working as a UX Developer within the Design/UX team. My main purpose is to "bridge the gap" between the UX Designers and the rest of the developers within the company. I work closely with UX Designers to bring their ideas to life, whether it be in the form of prototypes, or fully-functional User Interfaces.
I have been involved in developing the front end in many large-scale projects, most notably including the redesign/rebuild of both the sitewide navigation system and the merchant (brand) pages across the site.
I have (and continue to) put considerable time and effort into advocating for Accessibility and championing the improvement of TopCashback's website accessibility in general. I have led user research sessions and in-house training, as well as produced documentation and checklists to ensure maximum WCAG compliance by any staff who work with online content.

UI Designer/Developer
May 2021 – Feb 2022My role was a hybrid between Web Developer and Web (UI) Designer.
I was responsible for designing and building user-friendly and visually impressive landing pages for promotional content, as well as being involved in several redesign projects.
I greatly developed my UI Design and Front End Development skills during my time here and made many great connections for the future.

1st Class Information & Communication Technology (BSc) Graduate
May 2021I graduated from The University of Huddersfield with a 1st Class Undergraduate Degree in Information & Communication Technology.
Due to my interest in UX Design and the ongoing COVID-19 pandemic at the time, I based my dissertation project on performing a usability review and redesign of the NHS COVID-19 "Test and Trace" app.
In this project, I performed several rounds of user research to highlight particular usability concerns within the app. I then produced design solutions and iteratively tested and modified them, until there was clear data to prove that my solutions improved the usability of the app overall. I received a grade of 82% for my project.
My course also delved into many areas of development and design, and this is where I discovered my deep interest in both Front End Web Development and UX/UI Design.

UX Designer (12 months internship)
Jul 2019 – Sep 2020As part of my Undergraduate course, I spent 12 months working as a UX Design Intern at TopCashback within the Design/UX team.
Regardless of my Intern status, I was immediately given a great deal of responsibility and involved in some large-scale projects – most notably the complete redesign of TopCashback's "About us" page.
I massively improved my Design skills and overall professionalism during this year, and I made a wealth of great friends/connections, many of whom I still work with today upon my return to TopCashback's Design/UX team as a UX Developer in 2022.
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