
Hi, I'm Willis Dyson

I'm a Front End UI Developer and Web Accessibility Lead based in Leeds, UK

Skills
Front End Web Development
Currently employed as Front End UI Developer & Web Accessibility Lead, with 6+ years of professional experience.
Main skills








UX Design
I have a strong UX Design background, with 6+ years of professional experience in various UX (and related) roles.
Main skills
- UI Design
- User Research
- UX Principles
- Wireframing & Prototyping
- A/B Testing
- Data & Analytics
- Adobe XD, Adobe Photoshop, Figma
Web Accessibility
Alongside my development duties, I am responsible for leading TopCashback's web accessibility initiatives.
Main skills
- Facilitating accessibility audits
- Accessible-needs user research
- Leading in-house training
- Production of guides & documentation
- W3C WCAGs fluency
- Accessible development techniques & design patterns
Certifications
Advanced React
Meta
React Basics
Meta
Programming with JavaScript
Meta
Introduction to Web Accessibility
W3C
AgilePM® Foundation
APMG
Foundations of User Experience (UX) Design
Meta
Career & Education

Front End UI Developer & Web Accessibility Lead
Current role since March 2025Promoted into a new role, formally recognising me as TopCashback's Web Accessibility Lead and subject matter expert.
Alongside my web development duties, I am responsible for leading TopCashback's web accessibility initiatives. This includes, but is not limited to, leading training sessions, facilitating audits, and ensuring compliance with accessibility standards.

Front End UI Developer
Feb 2022 – Mar 2025Returned to TopCashback after a previous successful year as a UX Design Intern. Currently working as a Front End UI Developer within the Design/UX team. My main purpose is to "bridge the gap" between the UX Designers and the rest of the developers within the company. I work closely with UX Designers to bring their ideas to life, whether it be in the form of prototypes, or fully-functional User Interfaces.
I have been involved in developing the front end in many large-scale projects, most notably including the redesign/rebuild of both the sitewide navigation system and the merchant (brand) pages across the site.
I have (and continue to) put considerable time and effort into advocating for Accessibility and championing the improvement of TopCashback's website accessibility in general. I have led user research sessions and in-house training, as well as produced documentation and checklists to ensure maximum WCAG compliance by any staff who work with online content.

UI Designer/Developer
May 2021 – Feb 2022My role was a hybrid between Web Developer and Web (UI) Designer.
I was responsible for designing and building user-friendly and visually impressive landing pages for promotional content, as well as being involved in several redesign projects.
I greatly developed my UI Design and Front End Development skills during my time here and made many great connections for the future.

1st Class Information & Communication Technology (BSc) Graduate
May 2021I graduated from The University of Huddersfield with a 1st Class Undergraduate Degree in Information & Communication Technology.
Due to my interest in UX Design and the ongoing COVID-19 pandemic at the time, I based my dissertation project on performing a usability review and redesign of the NHS COVID-19 "Test and Trace" app.
In this project, I performed several rounds of user research to highlight particular usability concerns within the app. I then produced design solutions and iteratively tested and modified them, until there was clear data to prove that my solutions improved the usability of the app overall. I received a grade of 82% for my project.
My course also delved into many areas of development and design, and this is where I discovered my deep interest in both Front End Web Development and UX/UI Design.

UX Designer (12 months internship)
Jul 2019 – Sep 2020As part of my Undergraduate course, I spent 12 months working as a UX Design Intern at TopCashback within the Design/UX team.
Regardless of my Intern status, I was immediately given a great deal of responsibility and involved in some large-scale projects – most notably the complete redesign of TopCashback's "About us" page.
I massively improved my Design skills and overall professionalism during this year, and I made a wealth of great friends/connections, many of whom I still work with today upon my return to TopCashback's Design/UX team as a UX Developer in 2022.